Interviews + Empathy Maps





Interview #1- Chrissa





Interview #2- Brad





Interview #3- Brooke



At the first glance of 30 Day Fitness app, I immediately understood why I loathed the design. Negative aspects of design such as bizarre color schemes, lengthy blocks of text, unorganized content, and various other reasons, all were in full effect on the app. Thus, I am very excited to begin designing the new layout and branding for the app. I have begun thinking of new titles for the app, as well as an entirely new direction at which I would like to pursue the app.



I then went on to speak to three individuals in Cheshire Coffee in regards to 30 Day Fitness. None of the individuals have any design background, so I was very curious to hear their honest opinions about the app. Their feedback is the data that can be analyzed in each of the three empathy maps.

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